Monthly Archives: December 2014

Our Voice

Ok so we know our vision, purpose, essence, how we are going to get there so the last thing I thought I’d share is our voice. I have chosen what I think matches both me and the ‘Australianess’ (if I can make up a word) of the brand.

Cheeky – because a life is no fun […]

By |December 12th, 2014|Inspiration|0 Comments

How we going to get there?

So an Iconic Australian Design House with a library full of great designs that are about “Anything Australian”. How do we do it?

There is a great quote “If you are the smartest person in the room you’re in the wrong room” Unknown. It really hits home for me. Sure I know a fair bit about […]

By |December 11th, 2014|Design, Inspiration|0 Comments

What’s Our Essence?

I love the word essence. I immediately think about highly concentrated, deliciousness that is the secret ingredient in anything good! Like backyard cricket in summer or a spa at the end of a hard days work on a farm! So what is our essence?

Well, what do we know so far. Iconic Australian Design House, that […]

By |December 10th, 2014|Art, Design, Inspiration, Textiles|0 Comments

Whats Our Purpose?


Not quite a partridge in a pear tree but what we do have is spectacular Rosellas, Kookaburras and Cockatoos. Here I imagine three birds plotting. Perhaps they are discussing who has the biggest seed or something heavier like why do we do what we do?

Every time I go out, my husband calls after me not […]

By |December 9th, 2014|Art, Design, Inspiration, Textiles|0 Comments

Who Are We?

One of the things Australians have struggled with is who we are? It’s a tough question. We are a young country, built on the back of migrants, harsh and yet beautiful. We are the ‘Lucky Country’ of convicts and brave migrant battlers. But one thing we definitely are is Iconic. Our NYE fireworks are some of […]

By |December 8th, 2014|Art, Design, Inspiration, Textiles|0 Comments